SoShiro is a collection of furniture and accessories created, designed, and curated by Interni Design Studio.

In their own words, SoShiro explores the world for human heritage and artistry as a rich source of inspiration, bringing this artistry to life through contemporary lifestyle objects.

SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories; drawing from a wide spectrum of artistic disciplines and a diverse network of collaborations with emerging and established artists and artisans. The pieces are functional works of art that tell stories – bringing to life the heritage and spirit of cultural artistic endeavours.

As an approach to design, So Shiro creates exceptional structures that incorporate contributions from a diverse collection of artists from many parts of the world. The outcome is accessory, furniture or lifestyle objects that tell a story which combines culture and heritage.

To express SoShiro's approach, Pentagram designed a logo and typographical language framework which can appear placed on imagery or coloured backgrounds. In a functional and poetic way, this approach summarises the client's philosophy and vision.

This typographic language expands to create a system that names each collection. Memorable as well as functional, it is a modern and unique typographic language. The colours and imagery that support the photography of SoShiro’s collection is both rooted and sophisticated. Earthy colours are accompanied by a vibrant lime green, which brings energy and punctuation to the overall elegant palette.